New Retail Contract with Triumph Motorcycles

Sheffield Financial and Triumph Motorcycles (America) Limited announce a retail financing contract

2.26.2020

Winston-Salem, N.C. – Sheffield Financial, a division of Truist Bank, and Triumph Motorcycles (America) Limited “Triumph”, have agreed to a multi-year financing services agreement which is effective immediately.

The agreement allows Sheffield to provide lending services to Triumph customers through the Triumph dealer network. The contract covers installment financing for Triumph’s family of motorcycles.

Since its inception in 1992, Sheffield’s commitment to its manufacturers, dealers, and end user clients has been unwavering. Jeff McKay, Sheffield Financial President, said, “We are excited to announce Sheffield’s new partnership with Triumph, an iconic British motorcycle manufacturer. Triumph’s deep heritage and strong dealer network, coupled with Sheffield’s industry leading retail financing is a strong partnership.”

“We are excited to partner with Sheffield Financial to bring competitive and convenient installment financing to Triumph dealers and customers,” said Rod Lopusnak general manager, Triumph. “Sheffield Financial is a proven leader in the industry and this new partnership nicely complements our commitment to dealers, customers and continued growth of Triumph.”

Loans are subject to credit approval.

Sheffield Financial is a division of Branch Banking and Trust Company(opens in a new tab), Member FDIC. 

Branch Banking and Trust Company is now Truist Bank. Learn more(opens in a new tab)

BB&T and SunTrust have merged to become Truist. Both institutions will continue to offer independent product lines for a period of time. This may include differing underwriting guidelines, product features, terms, fees and pricing.