New Retail Contract with CFMOTO

Sheffield Financial and CFMOTO Powersports, Inc. announce a retail financing contract


Winston-Salem, NC – Sheffield Financial, a division of Truist Bank, and CFMOTO Powersports, Inc. “CFMOTO”, have agreed to a multi-year financing services agreement which is effective immediately.

The agreement allows Sheffield to provide lending services to CFMOTO customers through the CFMOTO dealer network. The contract covers installment financing for CFORCE ATVs, ZFORCE Sport Side by Sides, and UFORCE UTVs. 

Sheffield Financial, founded in 1992 and acquired by BB&T in 1997, has a strong commitment to its manufacturers, dealers, and end user clients. Jeff McKay, Sheffield Financial President, said, “We are delighted to announce this exciting new partnership with CFMOTO. CFMOTO’s high quality off-road products, passionate dealer network, and Sheffield’s Easy, Simple, Fast retail financing is truly a successful combination.”

 “As we continue to grow and expand the CFMOTO Brand and footprint here in the US, we are proud to provide our Dealer Network with additional, strong financial partnership opportunities with well-known industry veterans like Sheffield Financial.” – CFO, Eric Fan

Loans are subject to credit approval.

Sheffield Financial is a division of Branch Banking and Trust Company(opens in a new tab), Member FDIC. 

Branch Banking and Trust Company is now Truist Bank. Learn more(opens in a new tab)

BB&T and SunTrust have merged to become Truist. Both institutions will continue to offer independent product lines for a period of time. This may include differing underwriting guidelines, product features, terms, fees and pricing.