Sheffield Financial and BRP Announce a New Multiyear Retail-Financing Contract

New lending services now available to BRP customers


Sheffield Financial, a division of Branch Banking and Trust Company, and BRP US, Inc. (BRP), recently agreed to a multiyear financing services agreement, effective immediately.

The agreement allows Sheffield to provide lending services to BRP customers across all 50 U.S. states to the BRP dealer network. The contract covers installment financing for Sea-Doo® watercrafts, Can-Am® all-terrain, side-by-side and on-road vehicles, Ski-Doo® snowmobiles, Evinrude® engines, Alumacraft® boats, and Manitou® pontoon boats.

Sheffield, founded in 1992 and acquired by BB&T in 1997, has a strong commitment to our manufacturers, dealers and end-user clients. Sheffield Financial CEO Jeff McKay said, “Sheffield and BRP have worked closely together for a number of years to bring easy, simple and fast retail-financing options to the BRP dealer network, and we're excited to continue in this winning partnership.” 

''As a leader in the industry, we're pleased to extend this agreement with Sheffield Financial, a company who shares our passion for powersports. We appreciate Sheffield’s commitment to both BRP and our dealers' retail sales success,'' said Sandy Scullion, senior vice president, Global Retail & Services at BRP. 

Loans are subject to credit approval.

Sheffield Financial is a division of Branch Banking and Trust Company(opens in a new tab), Member FDIC. 

Branch Banking and Trust Company is now Truist Bank. Learn more(opens in a new tab)

BB&T and SunTrust have merged to become Truist. Both institutions will continue to offer independent product lines for a period of time. This may include differing underwriting guidelines, product features, terms, fees and pricing.