New lending services now available to BRP customers


Sheffield Financial, a division of Branch Banking and Trust Company, and BRP US, Inc. (BRP), recently agreed to a multiyear financing services agreement, effective immediately.

The agreement allows Sheffield to provide lending services to BRP customers across all 50 U.S. states to the BRP dealer network. The contract covers installment financing for Sea-Doo® watercrafts, Can-Am® all-terrain, side-by-side and on-road vehicles, Ski-Doo® snowmobiles, Evinrude® engines, Alumacraft® boats, and Manitou® pontoon boats.

Sheffield, founded in 1992 and acquired by BB&T in 1997, has a strong commitment to our manufacturers, dealers and end-user clients. Sheffield Financial CEO Jeff McKay said, “Sheffield and BRP have worked closely together for a number of years to bring easy, simple and fast retail-financing options to the BRP dealer network, and we're excited to continue in this winning partnership.” 

''As a leader in the industry, we're pleased to extend this agreement with Sheffield Financial, a company who shares our passion for powersports. We appreciate Sheffield’s commitment to both BRP and our dealers' retail sales success,'' said Sandy Scullion, senior vice president, Global Retail & Services at BRP.