About Us

We love the outdoors as much as you

Specialized equipment financing for work, play and everything in between

We finance consumer and commercial retail loans for dealers of most major name brands in the industry.

Our history

With a love of the outdoors and passion for powersport equipment, Jack and Bonnie Snow started Sheffield Financial in 1992 to help others enjoy an active, outdoor lifestyle. With only four employees, they provided $3.4 million dollars in loans for outdoor power equipment, powersport vehicles and one-axle trailers in its first year.

In August of 1997, BB&T acquired Sheffield Financial adding powerful backing to the thriving company that helped grow the business to over $30 billion in financing. Today, we continue our outdoor adventure pursuits by constantly expanding our outdoor lifestyle equipment loans for play, leisure and work.

Service excellence

We pride ourselves on building long-standing friendships with our manufacturers, dealers and customers by offering friendly and professional service unmatched in the industry. As just one example of this commitment to service, we never use voicemail during normal business hours.

Thanks to outstanding customer service, quick credit approvals and minimal paperwork that are the cornerstones of our business, we developed a competitive advantage that's now your advantage, too.

Backed by the strength and stability of BB&T

We're a division of BB&T, one of the largest—and most successful—financial services holding companies in the United States.

Building on a tradition of excellence in community banking that stretches back to 1872, we share BB&T's mission, vision and purpose to help our clients achieve economic success and make the communities in which we work a better place.

Benefiting from this partnership, we can provide you with powerful backing for your financing.



American International Motorcycle Expo


North American Trailer Dealers Association


Outdoor Power Equipment and Engine Service Association


Exciting career opportunities are right around the corner at Sheffield.


Read about the great things happening at Sheffield.

Equipment manufacturers

We work with the top names in the industry.

Loans are subject to credit approval.

Sheffield Financial is a division of Branch Banking and Trust Company(opens in a new tab), Member FDIC. 

Branch Banking and Trust Company is now Truist Bank. Learn more(opens in a new tab)

BB&T and SunTrust have merged to become Truist. Both institutions will continue to offer independent product lines for a period of time. This may include differing underwriting guidelines, product features, terms, fees and pricing.