About Us

With a love of the outdoors and passion for powersport equipment, Jack and Bonnie Snow started Sheffield Financial in 1992 to help others enjoy an active, outdoor lifestyle. With only four employees, they provided $3.4 million dollars in loans for outdoor power equipment, powersport vehicles and one-axle trailers in its first year.

In August of 1997, BB&T acquired Sheffield Financial adding powerful backing to the thriving company that helped grow the business to over $30 billion in financing. Today, we continue our outdoor adventure pursuits by constantly expanding our outdoor lifestyle equipment loans for play, leisure and work.

We pride ourselves on building long-standing friendships with our manufacturers, dealers and customers by offering friendly and professional service unmatched in the industry. As just one example of this commitment to service, we never use voicemail during normal business hours.

Thanks to outstanding customer service, quick credit approvals and minimal paperwork that are the cornerstones of our business, we developed a competitive advantage that's now your advantage, too.

We're a division of BB&T, one of the largest—and most successful—financial services holding companies in the United States.

Building on a tradition of excellence in community banking that stretches back to 1872, we share BB&T's mission, vision and purpose to help our clients achieve economic success and make the communities in which we work a better place.

Benefiting from this partnership, we can provide you with powerful backing for your financing.

American International Motorcycle Expo

North American Trailer Dealers Association

Outdoor Power Equipment and Engine Service Association